PPC Audits

Two metrics, two different questions — and most sellers only ever check one. ACOS and TACOS get treated like two names for the same thing. They’re not. One tells you whether a specific ad campaign is working. The other tells you whether your entire advertising program is sustainable for the business as a whole. Confusing…

Some of that ad spend is working. The rest is just gone. You’re spending $3,000 to $5,000 a month on Amazon ads, and somewhere in that spend is money that’s genuinely working — and money that’s just gone. The problem isn’t that you’re scared to turn ads off. It’s that “turn ads off” and “fix…